Business Description

LUX UNFILTERED gives customers a beauty catalog where fragrance, body care, sunless tanning, and skincare work together under one brand identity. Its shop categories include sunless tanning, suncare, body care, skincare, beauty, The Santal Edit, tools, sets, gifts, and Sivan’s Edit. This creates an organized browsing experience for customers who are interested in glow-focused products, fragrance-forward body care, or curated sets. The California-born brand was founded by Sivan Ayla in 2019. Its products include tanning face drops, gradual self-tanning body creams, tanning mousse, instant skin tint, SPF 30 lip oil, SPF 30 body oil, conditioning and sculpting body creams, hand cream, exfoliating body polish, shower oil, moisturizer, cleansing balm, gentle exfoliator, cooling eye masks, smoothing lip tint, illuminating sticks, brushes, and mitts. LUX UNFILTERED lists its formulas as vegan and cruelty-free, with products made without gluten, parabens, phthalates, silicones, or sulfates. That mix helps directory users understand the brand’s fragrance, routine, and product-category focus in one profile.